SEMA 2010 Show in Las Vegas is an annual venue for the EBC Brakes team and where they meet over 2000 jobber and retail store outlets every year.

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December 8, 2010

EBC Boss Andy Freeman

The EBC Brakes Team included this year Technicians from the UK and new USA VP James Hallett, a Rolls Royce trained apprentice of 18 years time with EBC Brakes who now heads up the USA facility of EBC Brakes. Shown here is EBC Boss Andy Freeman greeting customers again with a smile.

A main attraction on the SEMA Booth of EBC Brakes apart from the great line up of new products that appear each year was TV Host and Personality Genevieve Chappell who has been contracted by EBC Brakes to undertake a major launch of their products into the Pep Boys network across the USA and who’s posters and calendar signing regular causes lines of dozens of enthusiasts wanting photos.

Genevieve is a personality with a difference, ask her questions about EBC Brakes and she will amaze you having been trained in the EBC Brakes product range for over two years Genevieve is a most respected and welcomed visitor to all the Pep Boys stores and manages the new Pep Boys Speed Shop openings for EBC which will exceed 20 locations during 2011 stocking a large range of EBC Brakes. In the USA EBC Brakes grew its automotive line almost 40% in 2010 against a backdrop of a recession and is accelerating sales efforts, print and TV ad spend and customer promotions in 2011 to match or exceed that again.

Rock on EBC Brakes.

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